Sessions
DevOps for Salesforce
Presented by: Jessica Riffe
In today’s fast-paced digital world, rapid and reliable software delivery is essential. This session explores the transformative power of DevOps for Salesforce, focusing on how integrating development and operations can streamline your Salesforce development lifecycle. Discover key principles and best practices tailored for Salesforce environments, including CI/CD pipelines, version control, automated testing, and deployment. Learn how to enhance collaboration, improve code quality, and deliver exceptional user experiences with greater agility.
Engage Outside the Org: Using Lightning Out and Flows to Power Signups
Presented by: Reid Brownell
Flows don’t have to stay inside Salesforce. With Lightning Out, you can take Flows directly to your website to engage users where they already are. In this session, we’ll show how the nonprofit Techlahoma embedded a Salesforce Screen Flow on their website to power a newsletter signup and Slack membership request form. The solution automatically creates records in Salesforce, streamlining administrative work and strengthening community engagement.
Let’s Talk SLDS2! The new hotness in UI design.
Presented by: Asterisk Loftis
Ready to Transform Your Salesforce UI Game? Let’s Talk SLDS 2!
The new Salesforce Lightning Design System (SLDS 2) is here, and it’s a total game-changer for creating user experiences that actually work for real people in real orgs. This isn’t just another version update – we’re talking about a complete rethink of how we build accessible, consistent, and scalable interfaces in the Salesforce ecosystem.
Join us as we explore what’s new in SLDS 2, share war stories from the trenches, and dive into practical strategies you can implement Monday morning. Whether you’re wrangling complex flows as an admin, building custom components as a developer, or crafting user journeys as a designer, you’ll leave with actionable insights to upgrade your current org and future-proof your Salesforce applications.
Come discover how SLDS 2 can help you create experiences that don’t just check the boxes – they make your users’ day better. Because at the end of the day, that’s what great Salesforce work is all about: empowering people to do their best work.
Leveraging AI in Sales Planning
Keynote Speaker: Sanjiv Teelock
During the session, we will review a practical application of AI within your sales planning process to gain more clarity into revenue. We will explore how we embedded the use of Prompts and APEX to automatically predict revenue within our native app. For those a little more technical, we will review the invokable APEX classes, Prompt template, and discuss the high-level process of packaging these components as a standalone package.
Integrations Done Right with MuleSoft
Presented by: Ryan Hoegg
In today’s fast-changing business landscape, organizations need integration strategies that are not only fast to implement, but also reliable, secure, and adaptable to change. MuleSoft’s API-led approach empowers organizations to build a composable enterprise. In this model, systems, data, and processes can be assembled and reassembled as needs evolve, all while aligning with the Salesforce Well-Architected Framework.
In this session, we’ll explore what MuleSoft really is: a proven platform for delivering trusted, high-performance integration microservices that are manageable, monitorable, and built for scale. You’ll learn how API-led connectivity and composable design principles enable long-term agility, simplify governance, and improve developer productivity.
Whether you’re new to MuleSoft or looking to level up your integration architecture, you’ll leave with a clear roadmap for delivering integrations that endure.
Beyond Patching: Building Organization Resilience after CRM-centric Breaches.
Presented by: Jon Anspaugh
Security isn’t just about closing vulnerabilities — recent breaches show that even with a secure platform, external tools, integrations, or human error still lead to failures. The wave of Salesforce-linked breaches in 2025 (via supply chain, OAuth token abuse, malicious app installs) highlights the need for holistic resilience: incident detection, response, and recovery.
This session focuses on building a resilient organization around CRM / cloud services (with Salesforce as the case study):
– Defining resilience: not just “prevention” but detection, rapid containment, mitigation, and learning.
– Incident response planning specific to CRM & cloud/SaaS breaches: what to prepare before the breach (logging, alerting, playbooks for token compromise, third-party vendor issues).
– Strategies for data backup, segmentation of sensitive data, minimal access for support case objects.
– Post-incident: forensic analysis, rotating credentials, external notifications, stakeholder communication.
– Stakeholder alignment: legal/compliance, engineering, security, operations, vendor management. Cultural aspects: security awareness,Simulation (e.g., red team, breach simulation) including attack vectors seen in Salesforce breaches.
Why this session matters: Many orgs underestimate the cost, damage, or time to recover still. With attackers innovating, it’s not a matter of if but when. By being resilient, organizations can reduce damage, cost, and reputational harm.
Where’s My Data? Demystifying Native vs. Non-Native Apps in Salesforce
Presented by: Ashley Hampson
Ever wonder exactly where your data goes when you use an app in Salesforce? This session breaks down the differences between native and non-native solutions. With newer tools like Agentforce and Data Cloud, deciding what data belongs in your core CRM versus what can (or should) live elsewhere is more important than ever.
We’ll discuss the implications for compliance, automation, and reporting, and share real-world tips for maintaining data clarity and security in your org.
Go From Introvert to Networking Expert
Presented by: Jason Zeikowitz
You work in IT. You’re not a businessman. But you are a business, man. Marketing and sales are skillsets needed by every professional. By finding your audience and voice, you will have the API to make your connections.
From Pilot to Production: A Playbook for AI ROI with Salesforce Foundations & AgentForce
Presented by: Banu Ramamurthy
Is your support team wasting hours every day deleting spam from your Email-to-Case queue? You know AI can help, but diving into a large-scale project can feel daunting and expensive. What if there was a cost-effective way to dip your toes in, prove the value, and then scale to achieve massive results?
This session deconstructs a real-world case study showing how one organization followed this exact path. We’ll provide a practical playbook that starts with a cost-effective pilot and scales to a sophisticated AI engine that reclaimed the equivalent of 5.7 full-time employees. Learn how to build an intelligent, self-improving system directly within Salesforce, starting with the tools you may already have.
In this session, you will learn how to:
– Launch a Cost-Effective AI Pilot using the powerful, accessible tools within Salesforce Foundations to test concepts and demonstrate initial value to your organization.
– Design a Strategic ‘Human-in-the-Loop’ System that combines AI’s power with your team’s expertise, creating a solution that gets smarter with every interaction.
– Scale for Maximum Impact by leveraging a specialized platform like AgentForce AI to build a robust, enterprise-grade feedback loop that drives significant automation.
– Build the Quarantine & Feedback Workflow using Flow, allowing agents to easily review flagged emails and provide the crucial data that trains your AI model.
– Translate Pilot Success into Business-Wide ROI, turning your initial findings into a compelling business case to justify further investment and prove the transformative value of AI.
Join us to get a clear roadmap for your AI journey, from a simple, low-cost pilot to a full-scale solution that delivers game-changing results for your Service Cloud.
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Presented by: Evelyn Maguire
Eventing in JavaScript is one of the most crucial tools in Lightning Web Component development. Unfortunately, it can be one of the most confusing. In this interactive demonstration pulled from The Salesforce Lightning Web Component Cookbook, eyes by Evelyn Maguire and published by Packt, you will learn the three different configurations for events in LWCs, when to use each, and why.
